Bluesky Marketing: Early Mover Advantage
Quick answer: Bluesky offers brands something rare: a growing text-first network where early, human-sounding accounts can still define their category … Continue…
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Meet the writer
Theo Sullivan
Bluesky and ThreadsTheo Sullivan’s background in digital journalism and startup community management shapes his coverage of Bluesky and Threads. He has written newsletters, developed brand voices, and helped growing teams build relationships through conversation. His articles explore emerging platforms, audience development, and the craft of writing posts people want to engage with. Theo brings curiosity and an editor’s sense of clarity to the changing ways people connect online.
Latest articles by Theo Sullivan
98 published articles
How to Schedule Threads Posts in Advance the Easy Way
A warm, practical guide to how to schedule Threads posts in advance: what the native app can do, the step-by-step way to…
Read article →Fediverse Beginners Guide: Mastodon, Bluesky & More
A friendly, jargon-free fediverse beginners guide covering decentralization, Mastodon instances, ActivityPub, how Bluesky and the AT Protocol relate, real-world etiquette, and a…
Read article →How to Schedule Threads and Bluesky Together
A warm, honest walkthrough of how to schedule Threads and Bluesky together — connecting both accounts, composing once, tailoring each version, and…
Read article →How to Use Threads for Business: A Real Playbook
A warm, practical guide to how to use Threads for business, from setting up your presence to writing conversational hooks, joining the…
Read article →Best Time to Post on Threads (How to Find Yours)
A warm, practical guide to the best time to post on Threads — why there's no magic universal hour, how to read…
Read article →Best Time to Post on Threads on Weekend
Weekends run on a different rhythm than weekdays, and Threads is no exception. Here's a warm, practical guide to finding your own…
Read article →Best Time to Post on Threads for Engagement
A warm, honest guide to finding the best time to post on Threads for engagement — not by copying a random chart,…
Read article →Bluesky Content Ideas: A Simple System That Grows You
A warm, practical system of bluesky content ideas — repeatable formats, a light weekly plan, custom feeds and starter packs, plus scheduling…
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