How to Use Hashtags and Topics on Threads
Threads doesn't do hashtags the way you're used to. It uses topic tags, usually one per post, and picking the right one…
Read article →
← Back to the blog
Meet the writer
Theo Sullivan
Bluesky and ThreadsTheo Sullivan’s background in digital journalism and startup community management shapes his coverage of Bluesky and Threads. He has written newsletters, developed brand voices, and helped growing teams build relationships through conversation. His articles explore emerging platforms, audience development, and the craft of writing posts people want to engage with. Theo brings curiosity and an editor’s sense of clarity to the changing ways people connect online.
Latest articles by Theo Sullivan
98 published articles
How to Bulk Schedule Threads Posts (Without the Chaos)
A warm, practical walkthrough for how to bulk schedule Threads posts, covering bulk upload, the Threads API basics, real limits to plan…
Read article →How Often Should You Post on Threads?
Wondering how often you should post on Threads? Here's the honest, no-fluff answer — why the magic number depends on you, plus…
Read article →How to Schedule Bluesky Posts in Advance (The Easy Way)
Learning to schedule Bluesky posts in advance is the difference between showing up consistently and disappearing for three weeks. Here's a warm,…
Read article →How to Use Threads for Brand Awareness
Threads rewards personality over polish, which makes it a gift for brand awareness. Here's a warm, complete system for finding your voice,…
Read article →How to Bulk Schedule Bluesky Posts (Without the Grind)
A warm, practical walkthrough for creators who want to bulk schedule Bluesky posts without living inside the app. Learn the CSV workflow,…
Read article →Threads for Beginners: A Simple Start Guide
A friendly, no-fluff guide to Threads for beginners: what it is, how it connects to Instagram, what to actually post, and how…
Read article →How to Increase Engagement on Threads App
A warm, practical guide to how to increase engagement on Threads app — the hooks, conversation habits, timing, and simple weekly routine…
Read article →How to Pick a Free Bluesky Scheduler App
A warm, honest buyer's guide to choosing a free Bluesky scheduler app: the features that actually matter, the traps to skip, and…
Read article →
