Meet the writer
Theo Sullivan’s background in digital journalism and startup community management shapes his coverage of Bluesky and Threads. He has written newsletters, developed brand voices, and helped growing teams build relationships through conversation. His articles explore emerging platforms, audience development, and the craft of writing posts people want to engage with. Theo brings curiosity and an editor’s sense of clarity to the changing ways people connect online.
98 published articles
Quick answer: Bluesky’s 300-character limit and conversation-first culture demand aggressive compression: distill each existing asset to its single strongest claims, … Continue…
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Quick answer: With no ad platform and no DM-blast culture, Bluesky lead generation runs on three engines: keyword search that … Continue…
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Quick answer: Brands fail on Bluesky by importing playbooks the community explicitly rejected elsewhere: engagement bait, hashtag spam, reply-guy promotion, … Continue…
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Quick answer: Bluesky gives community builders actual infrastructure — custom feeds, starter packs, lists, and reply controls — instead of … Continue…
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Quick answer: Bluesky supports short native video, but it is a text-first platform — so video works as a scroll-stopping … Continue…
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Quick answer: A memorable Bluesky brand rests on three pillars: a verified identity anchored by a domain handle, a voice … Continue…
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Quick answer: Customer service on Bluesky means monitoring mentions and keyword searches daily, answering publicly first in a human voice, … Continue…
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Quick answer: Bluesky engagement is earned in other people’s threads as much as your own: spend half your platform time … Continue…
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Quick answer: A Bluesky calendar plans rhythm, not virality: because followers see posts chronologically, steady daily presence beats clever timing … Continue…
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