B2B Marketing on Bluesky: Strategies That Actually Work
Quick answer: B2B on Bluesky works through people, not pages: practitioner-level voices from your team, visible in the custom feeds … Continue…
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Meet the writer
Theo Sullivan
Bluesky and ThreadsTheo Sullivan’s background in digital journalism and startup community management shapes his coverage of Bluesky and Threads. He has written newsletters, developed brand voices, and helped growing teams build relationships through conversation. His articles explore emerging platforms, audience development, and the craft of writing posts people want to engage with. Theo brings curiosity and an editor’s sense of clarity to the changing ways people connect online.
Latest articles by Theo Sullivan
98 published articles
Bluesky Marketing for Small Businesses: A Practical Guide
Quick answer: Bluesky suits small businesses that can show up as people rather than logos: set your website as your … Continue…
Read article →Advertising on Threads: A Getting-Started Guide
Quick answer: Threads advertising runs through Meta Ads Manager as a placement within the Meta ecosystem, so if you already … Continue…
Read article →Repurposing Content for Threads: Get More From What You Make
Quick answer: Repurposing for Threads means extracting the opinions, surprises, and single sharpest ideas from your long-form work and rewriting … Continue…
Read article →Lead Generation on Threads: Turning Attention into Pipeline
Quick answer: Threads generates leads indirectly: you earn attention with conversational expertise, convert that attention through your bio link and … Continue…
Read article →Threads Marketing Mistakes to Avoid
Quick answer: Most Threads marketing failures come from treating it like Instagram with text: cross-posting captions, broadcasting instead of conversing, … Continue…
Read article →Community Building on Threads: From Followers to Fans
Quick answer: Threads rewards conversation more than broadcast, so community building here means starting discussions you genuinely want to host, … Continue…
Read article →Instagram Threads Marketing Strategy
Quick answer: Threads is Meta’s conversational text platform, seeded by your existing Instagram audience and ranked heavily on engagement and … Continue…
Read article →Threads Marketing: How to Build an Audience
Quick answer: Threads rewards conversational, personality-led posting over broadcast content. Build an audience by leaning on the Instagram connection for … Continue…
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