How to Add Featured Section on LinkedIn Profile

Let’s start with the moment that probably brought you here. You polished your headline, you wrote an about section you’re actually proud of, and yet your LinkedIn profile still feels a little flat, like a storefront with a great sign and empty windows. Here’s the part nobody tells you: the fix is sitting right there, one toggle away. Learning how to add featured section on LinkedIn profile pages is the single fastest way to turn all that scrolling past your name into people actually clicking, downloading, watching, and remembering you.

So let me answer the big question up front, plain and simple, the way I’d tell a friend over coffee. To add the Featured section on your LinkedIn profile, open your profile, tap Add profile section, choose Recommended, and select Add featured. From there you pick what to showcase: a post you’ve written, an external link, media like an image or PDF, or a document. LinkedIn pins it as a visual carousel right under your About section, and you edit it natively, in the app or on desktop, whenever you like. That’s the whole mechanism, and I promise it’s easier than it sounds.

What the LinkedIn Featured section actually is

Let’s start plain, because the name undersells it. The Featured section is a native block on your LinkedIn profile that sits just below your About section and puts your chosen highlights front and center in a horizontal, scrollable carousel. Think of it as the pinned trophy shelf of your profile, the place where instead of hoping someone scrolls all the way down to find your good stuff, you hand it to them the second they arrive.

What makes it special is that it’s visual and clickable. A regular line in your experience section is just text. A Featured card, on the other hand, shows a thumbnail, a title, and a preview, and every one of them is a live link. Feature a post and people can read and react to it right there. Feature an external link, your newsletter, booking page, or a case study, and they go straight to it without breaking their flow. Feature a PDF or an image and it becomes a mini portfolio they can flip through.

Here’s why that matters for anyone building something, whether you’re job hunting, freelancing, or becoming a voice in your industry. Your profile gets far more visitors than you think, and most make a fast, gut-level decision about you in seconds. The Featured section is your chance to steer that decision. It answers the unspoken questions, “What does this person do? Are they good at it? What do you want me to do next?”, before the visitor even has to ask. That’s the difference between a profile that’s a résumé and a profile that’s a doorway.

How to add featured section on LinkedIn profile step by step

Alright, this is the heart of it, so let’s slow down and do it together. Learning how to add featured section on LinkedIn profile pages comes down to a short, friendly sequence of taps, and once you’ve done it once, adding new items later takes seconds. Follow these in order and you’ll have a polished, working Featured carousel live on your profile today.

Step 1: Open your profile and find “Add profile section”

Head to your own profile, on desktop click your photo and choose View Profile, or on mobile tap your picture in the top corner. Just under your name, headline, and the top summary area, you’ll see a button labeled Add profile section. Tap it. A menu opens with a few grouped categories: Core, Recommended, and Additional. Don’t overthink it; you’re looking for one specific place next.

Step 2: Choose “Recommended,” then “Add featured”

Inside that menu, expand the Recommended group. This is where LinkedIn tucks the high-impact sections it thinks most people should use, and Featured lives right here. Tap Add featured. The very first time you do this, LinkedIn creates the section and immediately asks what you’d like to put in it, so you go straight from enabling it to filling it. No hunting, no separate save step.

Step 3: Pick what to showcase

Now you’ll see your options for what a Featured item can be, and this is where the strategy starts. LinkedIn generally lets you feature four kinds of things: a post you’ve already published, an external link, media such as an image or video you upload, and a document like a PDF or slide deck. Tap the type you want. If you’re featuring a post, LinkedIn shows you a searchable list of your own posts so you can pick the exact one. If you’re adding a link, you paste the URL and LinkedIn pulls in a title and thumbnail preview automatically. If you’re uploading media or a document, you choose the file from your device.

Step 4: Add a clear title and description

For links, media, and documents, you’ll get fields to set or tweak the title and add a short description. Please don’t skip this, it’s the quiet difference between a card people ignore and a card people click. Write a title that says exactly what the visitor gets (“Free LinkedIn content calendar template”) rather than a vague file name (“template-final-v3.pdf”). Add a one-line description that gives them a reason to tap. This tiny bit of copywriting does a lot of heavy lifting.

Step 5: Save, then add more and arrange them

Tap save, and your first Featured item appears on your profile. Now repeat the process to add more, you’re not limited to one. When you have a few, you can reorder them: on desktop, click the pencil to edit the section and drag items into the order you want; on mobile, use the edit view to rearrange. The order matters enormously, which is what we’ll dig into next. And any time you want to swap something out, you tap the pencil on the section or an individual card and edit or remove it natively, right inside LinkedIn.

And genuinely, that’s the whole method. No trickery, no third-party hack to make the section appear, because it’s a built-in LinkedIn feature you enable and curate yourself. The honest recipe: enable it, add your best items, write clear titles, and order them with intention. It works because it removes friction from the one thing you want, a visitor taking the next step with you.

What should you actually feature? A simple ordering strategy

Adding the section is easy. Choosing what goes in it, and in what order, is where the real result lives, because a Featured section stuffed with random links is almost as forgettable as no section at all. The guiding principle is simple: your carousel should answer “what do you want a visitor to do next?” and the first card should answer it loudest.

Here are the strongest things to showcase, roughly in the order most people should consider them:

• Your lead magnet. If you have a free resource, a template, a guide, a checklist, a mini-course, this is often the single best thing to feature first, because it turns a passive profile visit into an email subscriber or a warm lead. It’s such a powerful play that it deserves its own deep dive, which is exactly what our guide on turning your LinkedIn featured link into a lead magnet covers, step by step.
• Your best-performing post. Featuring a post that already earned strong engagement is social proof in action. New visitors see that other people found your thinking valuable, and they get an instant taste of your voice and expertise without you having to say “I’m good at this.”
• Your portfolio or best work. A PDF case study, a design sample, a published article, a demo video, anything that shows the quality of what you actually do. For creatives, freelancers, and consultants, this is often the deciding factor for someone on the fence about reaching out.
• A testimonial or recommendation. A screenshot of glowing client feedback, or a document of results you delivered, is quiet, credible proof. Others vouching for you is far more persuasive than you praising yourself.
• Your primary call to action. Your booking link, your newsletter signup, your product page, whatever the one thing you most want people to do. Make it obvious and make it easy.

Now, the ordering. Because the first item is the most visible, especially on mobile where people may only see one or two cards, front-load your single most important piece. Decide what one action matters most right now, then let the first card serve that goal, and put your second-most-important item next. Keep it tight; a curated set of three to five sharp items beats a cluttered wall of ten. You can always rotate pieces in and out as your priorities shift.

How does the Featured section fit with the rest of your profile?

Here’s something to hold onto: the Featured section doesn’t work in a vacuum. It’s one piece of a first impression that starts the instant someone lands on your page. Your banner sets the visual tone, your headline makes the promise, your About section tells the story, and your Featured section delivers the proof and the next step. When those four are aligned, a profile visit feels effortless and convincing.

So as you build your carousel, glance up at the top of your profile and ask whether it’s setting the stage. Your banner, in particular, is prime real estate too many people leave as a default blue rectangle. If yours could use love, our walkthrough on the LinkedIn banner image guide shows you how to make that top strip work for you, so by the time a visitor’s eye reaches your Featured cards, they’re already leaning in. The banner is the handshake and the Featured section is the “here, let me show you”, they belong to the same conversation.

Refreshing and maintaining your Featured section

A Featured section is not a “set it and forget it” thing, and that’s good news, because it means it grows with you. The whole point is to keep showcasing your current best, not the post that did well two years ago or the lead magnet you’ve since replaced. So build a light habit of revisiting it.

Every month or so, take two minutes to ask: Is the first card still the most important thing I want visitors to do right now? Did I publish a post recently that outperformed the one I’ve got featured? Has my offer or focus shifted in a way the carousel should reflect? When the answer points to a change, you tap the pencil and swap it, natively, in under a minute. This tiny ritual keeps your profile feeling intentional, so anyone landing on your page always sees your sharpest work.

Here’s a workflow tip that makes this sustainable. The strongest Featured items are usually posts that proved themselves, and you don’t know your winners until you’ve published consistently and watched what lands. When you’re posting to LinkedIn on a steady rhythm and paying attention to your analytics, you build a growing library of candidates worth featuring, instead of scrambling to remember what you posted.

Where SocialBlaze fits into your Featured strategy

Let me be straight with you, because I care more about your results than about overselling anything. The Featured section itself is edited natively, inside LinkedIn. You enable it, add items, and reorder them right there in the app or on desktop, that’s how the feature works, and no tool changes that or should pretend to. So where does a scheduling platform actually help? In everything that surrounds the section and feeds it.

Here’s the workflow I recommend. You use SocialBlaze to plan and schedule the LinkedIn posts that will become your Featured highlights, so you publish on a consistent cadence instead of in random bursts. As those posts gather engagement, you use SocialBlaze’s analytics to see which ones genuinely resonated, your real best-performers, not your guesses. Then you feature the proven winners natively. You get the calm of planning your content rhythm in advance and a data-backed shortlist of what deserves a spot in your carousel.

Because SocialBlaze also manages auto-publishing, analytics, and a unified inbox across LinkedIn, Instagram, Facebook, X, YouTube, and the rest from one dashboard, you can run your whole presence from a single calm place and let each platform’s winners inform what you showcase. The Featured section becomes the visible tip of a well-run content system, not a lonely block you filled once and forgot.

How to add featured section on LinkedIn profile for different goals

The beauty of the Featured section is that it flexes to whatever you’re trying to do. Let me show you how I’d set it up for a few common situations, because the “right” carousel looks different depending on your goal. In every case the mechanics are identical, add, title, order, but the choices change.

If you’re job hunting, lead with proof of your work: a portfolio PDF, a standout project write-up, or a post where you shared a real result. Follow it with a testimonial, then a link to a fuller portfolio site. You want a hiring manager to see, within seconds, that you can do the thing and that others trust you to do it.

If you’re a freelancer or consultant, your first card should usually be your lead magnet or booking link, because you’re trying to convert a visitor into a conversation. Back it with a case study and a testimonial. Your carousel becomes a tiny, always-on sales page.

If you’re building a personal brand or thought leadership, lead with your best-performing post to showcase your voice, add a link to your newsletter or a signature piece of content, and include something that shows the range of your thinking. Consistency and personality carry the day here, and if you want help shaping that voice at scale, our guide on how to use AI for LinkedIn personal branding pairs beautifully with a strong Featured section.

If you’re representing a company or offer, front-load your primary conversion link, then support it with proof: a customer story, a strong post, a helpful resource. Make the path from “curious” to “action” as short as you can.

Comparing a profile without a Featured section vs. one with it

Sometimes seeing two versions side by side makes the whole thing click. Here’s the difference between a profile that leaves the Featured section empty and one that uses it with intention.

What you’re comparing	No Featured section	Curated Featured section
First impression	Text-heavy, easy to skim past	Visual cards that catch the eye
Proof of your work	Buried in experience, if anywhere	Front and center, one tap away
Next step for visitors	Unclear, left to chance	Obvious, guided by the first card
Lead capture	None, unless in your About text	A clickable lead magnet or link
Freshness	Static and easy to forget	Rotated to show current best
Overall feel	A résumé	A doorway

The left column feels normal because it’s the default, most profiles never turn the section on. But “default” is exactly why so many profiles blur together. The right column asks for maybe ten minutes of setup and a two-minute monthly refresh, and in exchange gives you a visual hook, instant credibility, and a clear next step for every visitor. That’s a trade worth making.

Common Featured section mistakes to avoid

Before we wrap, let me save you some heartache with the missteps I see most often, the ones that make people say “I added a Featured section and it didn’t do anything” when it was working fine all along.

• Leaving it empty or half-built. Enabling the section and then never adding items, or adding one lonely link, wastes the best real estate on your profile. Give it three to five strong pieces.
• Burying your most important item. If your lead magnet or booking link is card number five, most people never scroll to it. Front-load what matters most, especially for mobile viewers who see the least.
• Vague titles and no descriptions. A card titled “deck.pdf” with no context gives nobody a reason to click. Write a benefit-driven title and a one-line description for every item.
• Featuring stale content. A post from two years ago or an offer you no longer run makes your profile feel abandoned. Refresh it regularly so it reflects your current best.
• Overloading it. Ten items isn’t twice as good as five; it’s confusing. A tight, curated set focuses attention instead of scattering it.
• Ignoring the rest of the profile. A great Featured section undercut by a default banner and a weak headline still underperforms. Treat the top of your profile as one coherent first impression.

If a couple of those sting because you’ve done them, be gentle with yourself, we’ve all left a profile section half-finished at some point. The point isn’t guilt; it’s that now you know better. Once you learn how to add featured section on LinkedIn profile pages and curate it with intention, these mistakes mostly stop on their own. For the bigger picture of how your profile fits into a whole content strategy, our social media marketing hub ties profile optimization, scheduling, engagement, and analytics into one coherent plan.

Your simple starting plan for your Featured section

Let me leave you with something you can actually do today, not just think about. Here’s a calm, doable plan for building a Featured section that works:

• First: Go to your profile, tap Add profile section → Recommended → Add featured, and enable the section.
• Next: Decide the one action you most want visitors to take right now, and choose the item that serves it as your first card.
• Then: Add two to four more strong items, a best post, a portfolio piece, a testimonial, a key link, each with a clear, benefit-driven title.
• Arrange: Drag them into order, most important first, and keep the set tight and curated.
• Feed it: Use SocialBlaze to schedule your LinkedIn posts consistently and watch your analytics, so you always have proven winners ready to feature.
• Refresh: Once a month, spend two minutes making sure the first card still reflects your top priority and your current best work.

That’s it. No guessing, no leaving your best stuff buried, no default-blue profile blending into the crowd. Just an intentional showcase that greets every visitor with your best work and a clear next step. You’ve got this, and once you feel the difference between a flat profile and one with a sharp Featured section, you’ll never leave that block empty again.

Frequently asked questions

How do I add the Featured section on my LinkedIn profile?

Go to your profile and tap Add profile section, expand the Recommended group, and choose Add featured. LinkedIn creates the section and immediately asks what to include, so you pick a post, an external link, media, or a document. Add a clear title and description, save, and it appears as a carousel just below your About section, where you can add more items and reorder them anytime.

What can I put in the LinkedIn Featured section?

You can feature four kinds of things: posts you’ve published, external links, media such as images or videos, and documents like PDFs or slide decks. The strongest choices are your lead magnet, your best-performing post, a portfolio piece or case study, a testimonial, and your primary call to action. Lead with whatever single item most supports your current goal, since the first card gets the most attention.

How many items should I feature, and in what order?

Aim for a tight, curated set of about three to five items rather than a long, cluttered list. Order them by importance, with your single most important piece first, because the Featured carousel shows the first card most prominently, especially on mobile. You can drag items to reorder them in the edit view, and you can rotate pieces in and out as your priorities change.

Can I schedule or edit my Featured section with a tool like SocialBlaze?

The Featured section is edited natively inside LinkedIn, you enable it and curate items right in the app or on desktop, so no tool places the items for you. Where SocialBlaze helps is around it: schedule and auto-publish your LinkedIn posts consistently and use the analytics to spot your true best-performers, then feature those proven winners natively. You get planning ahead plus a data-backed shortlist of what to showcase.

Why can’t I see the Featured section option on my profile?

If you don’t see Add featured, make sure you’re viewing your own profile and looking under the Recommended group inside Add profile section, that’s where LinkedIn places it. Occasionally an out-of-date app can hide newer options, so updating the LinkedIn app or trying it on desktop usually resolves it. Once you enable the section and add at least one item, it stays visible on your profile for others to see.