SocialBlaze.ai

GIPHY + SOCIALBLAZE

Find the reaction.
Make the moment yours.

Add movement and personality to your social content. Bring a fitting GIF into your SocialBlaze workflow and prepare it for a supported destination.

See how it works
×From your tools to your audience.
FOUR STEPS. ONE CONNECTED WORKFLOW.

The idea is only the beginning.
Here’s what happens next.

01

Find the GIF that fits the conversation.

GIPHYA little personality
OH, HEY.
✦ YES! ✦
YOU GOT THIS
GOOD VIBES
✦ Find the reaction that fitsSocialBlaze →
Illustrative workflow

Create or choose

Search for a reaction that matches your message: a celebration, a welcome, or a lighthearted moment. Choose something your audience understands and that fits your brand’s voice. The best GIF adds meaning instead of competing with the point of your post.

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Search by reaction or mood
Stay true to your brand
02

Add the words that make it yours.

Your content workspace
Your social postDraft
From GIPHYfirst-sip.gif
CAPTION

That first-sip feeling. Here’s to a brighter start.

BEBOP / THAT FIRST-SIP FEELINGOH, YES. ✦
Your selected accounts
Ready for reviewNothing published yet
Illustrative workflow

Bring it together

Bring the GIF into your content workflow and write a caption around the moment. Keep the message focused and review how the media and copy work together. Your draft should feel like a complete post, not a reaction dropped in without context.

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Write a caption with context
Review media and message
03

Choose a format-friendly destination.

Choose your momentContent calendar
Bebop · Summer menuReview & schedule
Your selected accounts
ILLUSTRATIVE CONTENT CALENDAR
12345678910111213141516171819202122232425262728
Friday · 10:00 AM   ◷
Selected time zone · America/New_York
BEBOP / THAT FIRST-SIP FEELINGOH, YES. ✦
That first-sip feeling. Here’s to a brighter start.
Interactive illustration · choose an option to preview the next step.
Illustrative workflow

Plan the moment

Check that the channel and post type support your media. Adjust the content if the destination needs a different format, then choose whether to publish or schedule in SocialBlaze. A little format planning helps preserve the idea behind the post.

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Check GIF compatibility
Choose your publishing time
04

Bring personality to the feed.

Your content, out in the world
Bebop CoffeeInstagram · Illustrative post
BEBOP / THAT FIRST-SIP FEELINGOH, YES. ✦
That first-sip feeling. Here’s to a brighter start.
♡   ◯   ↗
Bebop CoffeeFacebook · Illustrative post
BEBOP / THAT FIRST-SIP FEELINGOH, YES. ✦
That first-sip feeling. Here’s to a brighter start.
♡   ◯   ↗
InstagramPublished ✓
FacebookPublished ✓
Check actual delivery status in SocialBlaze.
Illustrative workflow

Reach your audience

Submit the reviewed post through your supported publishing workflow and follow its status. See the reaction alongside your original captions and campaign ideas. Keep the humor or emotion in service of the conversation you want to start with your audience.

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Follow delivery
Keep your voice in the conversation
A LITTLE MORE CLARITY

About GIPHY + SocialBlaze

Can GIFs go to every channel?

No. GIF support varies by channel and post type.

Can I add a caption?

Yes. Pair the media with your own message.

Should every post use a GIF?

Use one when it adds to the message and suits your audience.

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