
How to Measure Social Media Engagement
Measuring engagement isn't about hoarding likes. It's about counting the interactions that matter, turning them into a rate you can compare, and…
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Maya Bennett is a former marketing director whose experience ranges from growing small businesses to leading content programs for national brands. She began her career as a freelance writer, developing an appreciation for clear stories and the people behind them. Today, she writes about social media strategy, campaign planning, and connecting content to business goals. Maya helps readers bring structure to their ideas and build a social presence they can sustain.
5,343 published articles

Measuring engagement isn't about hoarding likes. It's about counting the interactions that matter, turning them into a rate you can compare, and…
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