How to Use Instagram Live: A Warm, Simple Guide
Going live on Instagram feels terrifying right up until the moment you press the button. Here's the warm, judgment-free walkthrough that turns…
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Meet the writer
Maya Bennett
Social strategyMaya Bennett is a former marketing director whose experience ranges from growing small businesses to leading content programs for national brands. She began her career as a freelance writer, developing an appreciation for clear stories and the people behind them. Today, she writes about social media strategy, campaign planning, and connecting content to business goals. Maya helps readers bring structure to their ideas and build a social presence they can sustain.
Latest articles by Maya Bennett
5,340 published articles
How to Repurpose YouTube Videos for Other Platforms
A warm, complete system for turning one YouTube video into a whole week of content — vertical clips, audiograms, quote graphics, carousels,…
Read article →How to Write a Social Media Content Strategy (Template)
A social media content strategy decides what your content is for, who it's for, and why it matters. Here's how to write…
Read article →How to Use LinkedIn for Thought Leadership
Real thought leadership on LinkedIn isn't reposting the news or chasing hot takes. It's a distinct, useful point of view backed by…
Read article →How to Use Instagram for Photographers to Get Clients
A warm, practical guide to how to use Instagram for photographers to get clients, turning admirers and followers into real inquiries, discovery…
Read article →How to Use Instagram for Caterers: A Booking Playbook
A warm, practical guide to using Instagram for caterers, from grazing tables and plating reels to behind-the-scenes clips and turning comments into…
Read article →Facebook Reels Strategy That Actually Grows Reach
Facebook Reels is Meta's most heavily promoted surface right now, which means a stranger can find you without a single follower. Here's…
Read article →Vertical Social Networks: A Brand’s Playbook
Vertical social networks are the niche, interest-based communities where your most passionate customers actually hang out. Here's what they are, why they…
Read article →Twitter Video: The Complete Guide to Video on X
A practical, no-fluff guide to Twitter video on X (formerly Twitter): how to shoot and upload native clips, write scroll-stopping hooks, add…
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