How to Create a Social Media Strategy (Step by Step)
A warm, practical walkthrough of how to create a social media strategy from scratch — goals, audience, platforms, content pillars, cadence, workflow,…
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Meet the writer
Maya Bennett
Social strategyMaya Bennett is a former marketing director whose experience ranges from growing small businesses to leading content programs for national brands. She began her career as a freelance writer, developing an appreciation for clear stories and the people behind them. Today, she writes about social media strategy, campaign planning, and connecting content to business goals. Maya helps readers bring structure to their ideas and build a social presence they can sustain.
Latest articles by Maya Bennett
5,340 published articles
Social Media for Makeup Artists: A Real Playbook
A no-fluff system for makeup artists who want their feed to actually book clients: transformation reels that stop the scroll, a portfolio…
Read article →Social Media for Home Bakers: A Simple Playbook
A friendly, do-this-today system for home bakers: shoot photos that make people hungry, film process reels that sell, post order and pickup…
Read article →Social Media Bio Templates You Can Fill In Today
Stop staring at that blank bio box. Grab a plug-and-play formula built for your exact account type, fill in four or five…
Read article →How to Run a Content Day: A Month of Posts in One Day
A content day is one focused session where you plan, shoot, write, and schedule a whole month of posts. Here's the full…
Read article →How to Explain Social Media ROI to Your Boss
Your boss doesn't care about likes. Here's how to translate social media metrics into revenue, pipeline, and business outcomes leadership actually rewards,…
Read article →40+ Story Ideas for Instagram That Build Connection
A deep, intent-organized list of story ideas for Instagram that spark replies, sales, and community, plus a low-effort daily habit that keeps…
Read article →Hashtags for Beginners: A Simple, Honest Guide
Hashtags feel confusing when you're new, but they're just labels that help the right people find you. Here's how they actually work…
Read article →8 Social Media Marketing Mistakes (and Fixes)
The most common social media marketing mistakes rarely look like mistakes in the moment. Here are eight strategic ones brands keep making,…
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