How to Use Instagram for Personal Shoppers That Books Clients
Instagram isn't your storefront, it's your window display. Here's how to use it to prove you find the right things for the…
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Meet the writer
Maya Bennett
Social strategyMaya Bennett is a former marketing director whose experience ranges from growing small businesses to leading content programs for national brands. She began her career as a freelance writer, developing an appreciation for clear stories and the people behind them. Today, she writes about social media strategy, campaign planning, and connecting content to business goals. Maya helps readers bring structure to their ideas and build a social presence they can sustain.
Latest articles by Maya Bennett
5,230 published articles
Customer Development Interviews Using Twitter (X)
A practical, no-fluff playbook for running customer development interviews using Twitter (X): find the exact people who feel your problem, write DMs…
Read article →How to Run a YouTube Audit That Fixes Your Channel
A calm, complete walkthrough of how to audit your YouTube channel, from the metrics that actually matter to fixing thumbnails, reviving old…
Read article →Repurpose Video Into Social Clips: A Simple System
One long video is a goldmine of short clips. Here's the practical, repeatable system for finding the best moments, editing for each…
Read article →Social Media for Plumbers: A Local-Leads Playbook
A practical, no-nonsense guide to social media for plumbers, covering before/after posts, quick fix tips, emergency-service visibility, review-gathering, and a weekly workflow…
Read article →Social Media Comment Strategy That Grows Reach
Comments are the most underused growth lever on social media. Here's a complete comment strategy for replying well, commenting outward, and turning…
Read article →Social Media for Coffee Shops: A Real Playbook
A warm, no-fluff playbook for social media for coffee shops, covering daily specials, atmosphere and latte-art content, community building, and the workflow…
Read article →Is It Too Late to Start on Social Media? No.
That voice saying you missed the window is lying to you. Here's why starting from zero still works in a crowded feed,…
Read article →How to Build a Community on Social Media (Real Guide)
Most people don't want a bigger audience — they want a room full of people who get it. Here's a warm, complete…
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