Social Media KPIs That Actually Matter (and Which to Ignore)
Not every number on your dashboard deserves your attention. Here's how to separate vanity metrics from the social media KPIs that actually…
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Meet the writer
Maya Bennett
Social strategyMaya Bennett is a former marketing director whose experience ranges from growing small businesses to leading content programs for national brands. She began her career as a freelance writer, developing an appreciation for clear stories and the people behind them. Today, she writes about social media strategy, campaign planning, and connecting content to business goals. Maya helps readers bring structure to their ideas and build a social presence they can sustain.
Latest articles by Maya Bennett
5,230 published articles
How to Get More Likes on X (Twitter): A Real Guide
A warm, practical guide to how to get more likes on X (Twitter) — the hooks, timing, formats and daily habits that…
Read article →How to Increase Social Media Reach Organically
A warm, practical guide to how to increase social media reach organically — the hooks, habits, and posting rhythm that get your…
Read article →Best Time to Post Reels for Maximum Reach
There's no magic hour that works for everyone. The best time to post reels for maximum reach is your audience's window —…
Read article →Is It Bad to Post Too Often on Instagram?
The honest answer to whether it's bad to post too often on Instagram: it depends on your quality and your audience. Here's…
Read article →How to Schedule Pinterest Pins From a Blog URL
Turn one blog post into a steady stream of traffic-driving pins. Here's the honest, repeatable way to schedule Pinterest pins from a…
Read article →How to Use TikTok Hashtags to Get Views (Honest Guide)
A warm, honest guide to how to use TikTok hashtags to get views: why relevance beats volume, how to research real tags,…
Read article →How to Handle a PR Crisis on Social Media
A PR crisis on social media feels like the ground dropping out. But there's a calm, honest, repeatable way through it. Here's…
Read article →Instagram Campaign Ideas for Small Business That Work
Warm, practical instagram campaign ideas for small business: launches, giveaways, UGC contests, seasonal pushes, behind-the-scenes series, collabs, and a simple framework to…
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