Table of Contents
Why Email Is Essential for Trampoline Parks
The Repeat Visit Opportunity
Trampoline parks thrive on repeat visitors. A family that visits once and has a great experience is likely to return multiple times throughout the year—if you stay on their radar. Email marketing is the most reliable channel for turning first-time visitors into regular guests. Without it, families move on to the next activity option and may not think of your park again until they happen to drive past.
Birthday Party Rebooking
Birthday parties are among the highest-value transactions for trampoline parks, and they recur annually. A child who has a birthday party at your park this year could have another one next year—and the year after that. Email marketing automates the rebooking reminder, reaching parents at exactly the right time to start planning next year’s celebration.
Building Your List
Waiver Form Collection
Every visitor signs a waiver before jumping. This is your single best email collection opportunity. Add a marketing opt-in checkbox to your waiver form (digital waivers make this seamless). Since every visitor must complete a waiver, your list grows with every ticket sold. Ensure your digital waiver platform exports email addresses in a format compatible with your email marketing tool.
Online Booking and Party Inquiries
Capture emails through your online booking system, birthday party inquiry forms, and group event request forms. These contacts are especially valuable because they represent people who have already shown strong purchase intent. Segment them appropriately: general visitors, party clients, group organizers, and fitness class members.
Website and Social Signups
Add an email signup form to your website offering an incentive: a first-visit discount, a free pair of grip socks, or entry into a monthly drawing for a free party. On social media, promote email-exclusive deals to motivate followers to join your list. These website visitors represent interested prospects who may not have visited yet but are considering it.
Campaign Types That Drive Results
Post-Visit Follow-Up
Send a thank-you email within 24 hours of every visit. Include a review request with a direct link, a teaser for upcoming events or promotions, and a referral incentive (bring a friend and both jump for less). This immediate follow-up capitalizes on the positive feelings from the visit and encourages the actions that drive future growth.
Birthday Party Automation
Create an automated birthday reminder sequence that triggers based on the birthday date collected during party bookings. Send an email 8 weeks before the child’s next birthday: “It is almost [child’s name]’s birthday again! Let us make it even more amazing this year.” Follow with a second email 4 weeks out featuring your party packages and a booking link. This simple automation drives a significant percentage of party rebookings.
Seasonal Campaigns
Align email campaigns with school calendars and weather patterns. Back-to-school season: “After-school jump sessions are back!” Winter break: “Keep the kids active and entertained during the holidays.” Spring break: “No travel plans? No problem—spring break fun is right around the corner.” Summer: “Beat the heat with indoor fun.” Each campaign should include specific promotions, hours, and easy booking links.
Event and New Attraction Announcements
Email is the fastest way to spread news about new attractions, special events, and limited-time experiences. Build anticipation with teaser emails before a launch, follow with a reveal email, and offer subscribers early access or priority booking. This exclusivity rewards your email list and generates a burst of activity around each new development.
Segmentation for Maximum Impact
Segment by Visit Type
Separate general admission visitors, birthday party clients, fitness class members, and group event bookers. Each segment responds to different messaging. Party clients want party-related content. Fitness members want class schedules and health tips. General visitors want deals and event announcements. Sending relevant content to each segment improves engagement and reduces unsubscribes.
Frequency-Based Segments
Identify your most frequent visitors and treat them as VIPs with exclusive offers, early access to events, and loyalty recognition. Moderate visitors get periodic promotions to increase their visit frequency. Lapsed visitors get re-engagement campaigns designed to remind them what they are missing and entice them back with a special offer.
Age-Based Content
If you collect the ages of visiting children, segment families by age group. Toddler families receive content about toddler time sessions and age-appropriate activities. School-age families get information about camps, parties, and regular open jump times. Teen-focused content can highlight fitness classes, competitive dodgeball, and teen nights.
Email Design and Deliverability
Fun, Visual, Mobile-First Design
Your emails should reflect the energy of your park. Use bright colors, action photos, and a clean mobile layout. The majority of parents will read your email on their phone, so design for small screens first. Large buttons, minimal text, and eye-catching images create an email that is easy to scan and act on in seconds.
Keep It Brief and Action-Oriented
Parents are busy. Get to the point quickly: what is the offer or announcement, when is it happening, and how do they book or take advantage of it. A concise email with one clear call to action outperforms a lengthy newsletter that requires scrolling and decision-making. Save the longer content for your blog; use email as a direct line to action.
Maintain List Hygiene
Remove hard bounces immediately and suppress subscribers who have not opened an email in six months (after a re-engagement attempt). A clean list improves deliverability, meaning your emails are more likely to land in inboxes rather than spam folders. Waiver-based list building can generate high volumes of emails, so regular cleaning is especially important.
Measuring Email Success
Revenue Per Email Sent
The single most important metric for trampoline park email marketing is revenue generated per email sent. Track which campaigns produce the most bookings and visits. Use unique promo codes for email-only deals to make attribution clear. This data tells you exactly which emails drive business results and which need improvement.
Birthday Rebooking Rate
Track what percentage of birthday party clients rebook for the following year. Compare this rate between families who receive your birthday reminder sequence and those who do not. This metric quantifies the direct value of your automated birthday campaign and justifies the investment in email marketing infrastructure.
Continuous Testing
Test subject lines, send times, offers, and designs systematically. A/B test one element per campaign and track the results. Over months of testing, these incremental improvements compound into meaningfully better email performance. The parks that test continuously outperform those that send the same types of emails without variation.
Published by the Social Blaze team. Find out more about the company and its social media tools on our About page.
Putting this guide into practice
Use this article as a planning guide. Confirm current platform requirements, pricing and account eligibility with the provider before acting. Adapt examples to your business and measure results in your own accounts.
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