How to Use LinkedIn for Recruiting: A Warm, Human Guide
A warm, practical walkthrough of how to use LinkedIn for recruiting without the spammy outreach: build an employer brand, write magnetic job…
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Meet the writer
Maya Bennett
Social strategyMaya Bennett is a former marketing director whose experience ranges from growing small businesses to leading content programs for national brands. She began her career as a freelance writer, developing an appreciation for clear stories and the people behind them. Today, she writes about social media strategy, campaign planning, and connecting content to business goals. Maya helps readers bring structure to their ideas and build a social presence they can sustain.
Latest articles by Maya Bennett
5,230 published articles
How to Create a Social Media Content Batch Day
A warm, practical walkthrough of how to create a social media content batch day, from prepping your ideas to a time-blocked filming,…
Read article →How to Write a Social Media Launch Post That Lands
A great launch isn't one heroic caption, it's a sequence. Here's how to write a social media launch post using a teaser,…
Read article →How to Use LinkedIn for Designers (The Real Playbook)
A warm, practical playbook for designers on LinkedIn: make your profile a portfolio, post your process instead of just polished shots, build…
Read article →How to Repurpose a Podcast for Social Media
You already recorded the hard part. Here's a repeatable workflow to turn one podcast episode into weeks of clips, audiograms, quote cards,…
Read article →Social Media for Hair Stylists: Book More Clients
A complete, do-it-today system for hair stylists who want social media to actually fill the chair, built around transformation reels, honest before/afters,…
Read article →Social Media for Nail Salons: A Real Playbook
A practical, do-it-today system for social media for nail salons: how to shoot nail art that stops the scroll, make reels that…
Read article →How to Add Captions to Your Videos (The Right Way)
A practical, no-fluff guide to adding captions to your videos: why they matter for accessibility and silent viewing, auto versus manual methods,…
Read article →How to Track Social Media Conversions (The Real Way)
Likes are fun, but they don't pay the bills. Here's a complete, beginner-friendly system for tracking social media conversions—UTMs, trackable links, landing…
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