How to Use LinkedIn for Networking (The Human Way)
Networking on LinkedIn isn't about collecting connections or firing off pitches. Here's how to build genuine relationships, warm up before you reach…
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Meet the writer
Maya Bennett
Social strategyMaya Bennett is a former marketing director whose experience ranges from growing small businesses to leading content programs for national brands. She began her career as a freelance writer, developing an appreciation for clear stories and the people behind them. Today, she writes about social media strategy, campaign planning, and connecting content to business goals. Maya helps readers bring structure to their ideas and build a social presence they can sustain.
Latest articles by Maya Bennett
5,230 published articles
How to Use Instagram for Coffee Shops
A warm, practical guide to using Instagram for your coffee shop: what to shoot, how to write captions that get people in…
Read article →Vanity Metrics vs Actionable Metrics: What to Ignore
Likes and followers feel great but rarely pay the bills. Here's how to tell vanity metrics from actionable ones, and build a…
Read article →Social Media for Wineries: A Practical Playbook
Grapes don't wait, and neither should your marketing. Here's a complete, doable social media system for wineries: content pillars, a weekly workflow,…
Read article →Do You Need a Website If You Have Social Media?
Social media puts you in front of people fast, but it's rented land. Here's when you actually need a website, what owned…
Read article →Social Media for DJs: Clips, Crowds & Bookings
A complete, practical playbook for social media for DJs, from capturing crowd energy at the gig to posting clips, sharing mixes, and…
Read article →How to Build Brand Advocates Who Sell for You
Your happiest customers are already talking about you. This guide shows you how to build brand advocates on purpose, with surprise-and-delight, community,…
Read article →What Is Organic Social Media? A Simple Guide
A plain-English breakdown of what organic social media actually is, how it differs from paid, the honest pros and cons of each,…
Read article →How to Get More Out of Every Post You Publish
Stop treating each post as a one-and-done. Here's a leverage system for busy creators to squeeze more reach, clicks, and results out…
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