
What Is a Good Engagement Rate on Facebook?
There's no magic universal number for a good Facebook engagement rate. Instead, learn the formula, calculate your own rate, and benchmark it…
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Maya Bennett is a former marketing director whose experience ranges from growing small businesses to leading content programs for national brands. She began her career as a freelance writer, developing an appreciation for clear stories and the people behind them. Today, she writes about social media strategy, campaign planning, and connecting content to business goals. Maya helps readers bring structure to their ideas and build a social presence they can sustain.
5,230 published articles

There's no magic universal number for a good Facebook engagement rate. Instead, learn the formula, calculate your own rate, and benchmark it…
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