What Makes a Brand Memorable (On Social)
Memorable brands aren't the ones with the biggest budgets. They're the ones that show up the same way, again and again, until…
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Meet the writer
Maya Bennett
Social strategyMaya Bennett is a former marketing director whose experience ranges from growing small businesses to leading content programs for national brands. She began her career as a freelance writer, developing an appreciation for clear stories and the people behind them. Today, she writes about social media strategy, campaign planning, and connecting content to business goals. Maya helps readers bring structure to their ideas and build a social presence they can sustain.
Latest articles by Maya Bennett
5,230 published articles
How to Write a Twitter Thread That People Read
A thread is just a good idea, sliced into scroll-sized pieces. Here's the exact process to write a Twitter thread people actually…
Read article →How to Handle Trolls Without Losing Your Cool
A calm, practical playbook for handling trolls: how to tell them apart from unhappy customers, when to ignore, reply, delete, or block,…
Read article →How to Find Influencers for Your Brand (The Right Way)
A practical, no-fluff process for finding the right influencers for your brand: defining fit, searching in the places creators actually live, and…
Read article →How to Make Your Profile Stand Out in a Busy Feed
A crowded feed isn't the enemy of a memorable profile—a forgettable one is. Here's a complete, practical system for making your profile…
Read article →What Is a Good Engagement Rate on Instagram?
Chasing a magic engagement number will drive you a little crazy. Here's how to calculate your real Instagram engagement rate, benchmark it…
Read article →How to Scale a Social Media Marketing Agency
A warm, practical playbook for taking your social media marketing agency from scrappy and overwhelmed to steady and scalable, with real systems…
Read article →How to Bulk Schedule Pinterest Pins: A Simple System
A warm, practical walkthrough for how to bulk schedule Pinterest pins, from a clean bulk-upload workflow and board strategy to spacing tips,…
Read article →AI Content Ideas for LinkedIn That Still Sound Like You
The best AI content ideas for LinkedIn don't replace your voice, they feed it. Here's a real ideation workflow, tested prompts for…
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