How to Increase YouTube Watch Time
A warm, practical guide to how to increase YouTube watch time — the hooks, pacing, structure, and playlist tricks that keep viewers…
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Meet the writer
Maya Bennett
Social strategyMaya Bennett is a former marketing director whose experience ranges from growing small businesses to leading content programs for national brands. She began her career as a freelance writer, developing an appreciation for clear stories and the people behind them. Today, she writes about social media strategy, campaign planning, and connecting content to business goals. Maya helps readers bring structure to their ideas and build a social presence they can sustain.
Latest articles by Maya Bennett
5,230 published articles
Best Time to Post on Social Media for B2B
A warm, practical guide to finding the best time to post on social media for B2B — how to read your own…
Read article →AI Social Media Content Generator for Nonprofits
A warm, practical guide to using an AI social media content generator for nonprofits — how to write captions, tell donor and…
Read article →Does AI Generated Content Hurt Engagement?
AI content doesn't automatically tank your engagement, but unedited, soulless AI content absolutely can. Here's the honest take on when AI helps,…
Read article →How to Schedule Posts Across 12 Social Networks
A calm, practical system for anyone juggling too many feeds: compose once, publish everywhere, and tailor each caption per platform so nothing…
Read article →How to Use X (Twitter) Analytics for Creators
Learning how to use X (Twitter) analytics for creators isn't about one secret number. It's about reading a few honest signals, then…
Read article →Social Media Strategy for Startups: A Lean Playbook
You don't need a big budget or a huge team to win on social. You need a lean, honest social media strategy…
Read article →SaaS Social Media Marketing: A Practical Playbook
SaaS social media marketing isn't about going viral. It's about teaching, building trust, and staying visible through a long buying cycle. Here's…
Read article →How to Create a Social Media Persona (Real Method)
Posting for "everyone" connects with no one. A social media persona is one vivid, research-based portrait of the person you're really talking…
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