Brand Voice Framework: Values, Personality and Tone
A brand voice isn't a lucky accident or a clever tagline. It's a system you build on purpose, from your values down…
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Meet the writer
Maya Bennett
Social strategyMaya Bennett is a former marketing director whose experience ranges from growing small businesses to leading content programs for national brands. She began her career as a freelance writer, developing an appreciation for clear stories and the people behind them. Today, she writes about social media strategy, campaign planning, and connecting content to business goals. Maya helps readers bring structure to their ideas and build a social presence they can sustain.
Latest articles by Maya Bennett
5,216 published articles
Social Media Marketing for Ecommerce: A Real Plan
A friendly, no-fluff playbook for social media marketing for ecommerce brands: which platforms to pick, the content mix that actually sells, shoppable…
Read article →How to Create a Social Media Report for Clients
A warm, practical guide to building client social media reports that actually retain clients — tying metrics to real goals, comparing to…
Read article →How to Write a Social Media Carousel Script
A warm, practical walkthrough for scripting carousels slide by slide, from the cover hook to the CTA, with per-slide word counts, six…
Read article →How to Use LinkedIn for Employer Branding (Warmly)
A warm, practical guide to how to use LinkedIn for employer branding: show your culture honestly through employee stories and behind-the-scenes moments,…
Read article →How to Use Instagram for Cleaning Businesses: A Guide
A warm, practical guide to how to use Instagram for cleaning businesses, from oddly satisfying before-and-after content and trust-building captions to local…
Read article →Social Media Marketing for Authors: A Real Strategy
A warm, practical guide to social media marketing for authors, covering readership building, BookTok and Bookstagram, launch campaigns, newsletter funnels, and sharing…
Read article →Social Media Marketing for Gyms and Personal Trainers
A warm, practical guide to social media marketing for gyms and personal trainers: how to run the facility brand and your trainers'…
Read article →How to Get Your First 1000 Followers on Twitter
A warm, practical playbook for how to get your first 1000 followers on Twitter (X) — the profile, the posting rhythm, the…
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