How to Create a Social Media Analytics Strategy
A social media analytics strategy isn't about staring at numbers all day. It's a simple loop: pick a few metrics that map…
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Meet the writer
Maya Bennett
Social strategyMaya Bennett is a former marketing director whose experience ranges from growing small businesses to leading content programs for national brands. She began her career as a freelance writer, developing an appreciation for clear stories and the people behind them. Today, she writes about social media strategy, campaign planning, and connecting content to business goals. Maya helps readers bring structure to their ideas and build a social presence they can sustain.
Latest articles by Maya Bennett
5,216 published articles
How to Write a Social Media How-To Post
The how-to post is the quiet workhorse of social media, the format people save, screenshot, and send to a friend. Learn a…
Read article →How to Add a Banner Image to Your LinkedIn Profile
Learning how to add a banner image to your LinkedIn profile is a five-minute job that quietly does the work of a…
Read article →GDPR and Social Media Marketing: A Plain-English Guide
GDPR sounds scary until someone explains it like a friend. Here's a warm, plain-English walk through gdpr and social media marketing, so…
Read article →How to Create a Content Pillar Strategy
If you open your app every morning wondering what on earth to post, you don't need more ideas. You need content pillars.…
Read article →How to Use Storytelling in Social Media
Facts inform, but stories move people to act. Here is a warm, practical system for how to use storytelling in social media…
Read article →How to Use Instagram for Fitness Brands: A Real Playbook
A warm, complete playbook for how to use Instagram for fitness brands: build community, balance your content mix, grow with Reels and…
Read article →How to Write a Social Media Relatable Post That Connects
The 'this is so me' share is the most powerful reaction on social media. Here's exactly how to write a relatable post…
Read article →How to Write a Social Media Before and After Post
A warm, practical guide on how to write a social media before and after post that's honest and persuasive, with consent done…
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