Social Media for Handmade and Artisan Products
Quick answer: Handmade and artisan products have a natural advantage on social media: the making process itself is compelling content. … Continue…
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Meet the writer
Maya Bennett
Social strategyMaya Bennett is a former marketing director whose experience ranges from growing small businesses to leading content programs for national brands. She began her career as a freelance writer, developing an appreciation for clear stories and the people behind them. Today, she writes about social media strategy, campaign planning, and connecting content to business goals. Maya helps readers bring structure to their ideas and build a social presence they can sustain.
Latest articles by Maya Bennett
5,162 published articles
Local Business Collaborations on Social Media: Cross-Promotion That Works
Quick answer: Local business cross-promotion partners two or more complementary businesses to share audiences on social media. The best collaborations … Continue…
Read article →Social Media for Real Estate Agents: Listings That Get Attention
Quick answer: Real estate social media success hinges on showcasing properties with high-quality visuals, establishing yourself as the local market … Continue…
Read article →Social Media for DTC Brands: Building Direct Relationships
Quick answer: Direct-to-consumer brands use social media to build the direct customer relationships that define the DTC model. Unlike retail … Continue…
Read article →B2B vs B2C Social Media: What’s Different and What’s the Same
Quick answer: B2B and B2C social media share more common ground than most marketers assume. Both require authentic engagement, consistent … Continue…
Read article →How to Market a Grand Opening on Social Media
Quick answer: Market a grand opening on social media with a four-week countdown: start building buzz three to four weeks … Continue…
Read article →Social Media for Tech Companies: Developer Relations and Brand Building
Quick answer: Tech companies use social media for developer relations (DevRel), product marketing, and brand building by sharing technical content, … Continue…
Read article →B2B Social Media Calendar: What to Post When
Quick answer: A B2B social media calendar organizes your content by theme, format, and platform into a repeatable weekly and … Continue…
Read article →Local Business Hashtag Strategy: Getting Discovered in Your Area
Quick answer: A local hashtag strategy layers three types of tags: hyperlocal (neighborhood and street names), city-level (your city plus … Continue…
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